About Sunbeam Kids (SBK)
Sunbeam kids is a non-profit organization that engages children and families with the world through acts of community service in the greater Milwaukee Area. SBK believes a kid’s ability to understand and contribute to the world around them at an early age allows them to develop self-confidence, broad-thinking, and a sense of community mindedness. Children will engage in fun ways to connect with their community and will see their positive impact on others knowing they can make a difference in the world.
Problems:
- Sunbeam Kids needs a vector logo
- Older children in the program felt that the current logo was too kiddish
- Children wanted to wear black shirts, but the logo lacks visibility with black t-shirts
- Brand needs visual consistency
Solution:
- Create a vector logo that is visible on black shirts
- Rebrand SBK by giving it a meaningful and more mature identity that could professionally represent its mission & values
Rebranded Colors & Text
Original SBK Logo
Rebranded Logos
Rebranded Webpage
T-Shirt Mockups
